Sell and Manage
Wholesale on Shopify

Wholesale Gorilla helps merchants run their wholesale business – from handling orders to customer management. 100% online. 

Wholesale Sales
$ 0 M+
Orders Processed
0 K+
Stores Trust Wholesale Gorilla
0 K+

Accept direct wholesale orders 

Have customers place orders through your quick Order Form. Just like a line sheet. Connected to your live inventory on Shopify.

Create a wholesale portal for your buyers

Have wholesale buyers log in and see exclusive content and product details just for them – not your retail customers.

Set customer-specific pricing

Tailor pricing and discounts to one or many customers with Pricing Tags. No more custom linesheets! 

Offer custom net terms & shipping rates

Set net terms and shipping rates just for wholesale buyers. Great for those ready to place big orders with you. 

Brands Powered by Wholesale Gorilla

Give us two minutes to see how you can change your business

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Hear why merchants love Wholesale Gorilla

Wholesale Gorilla is beyond a 5 Star app. The customer service is absolutely incredible. Anytime I have an issue with my wholesale store front - minor or large - their support team is so quick to email back, fix the issue, test my site, & let me know when it’s complete. As a small business owner, it is worrisome when you run into technological issues that prevent buyers from being able to access the website. When you choose Wholesale Gorilla, you are getting fast & reliable customer service. Not to mention, it is super user friendly & easy to customize your discounts & wholesale storefront. Thank you Wholesale Gorilla for creating such a user-friendly platform for small business owners.

Wholesale Gorilla is a perfect app! We need to keep wholesale products separate from retail and control who has access, and WG does just that. It integrates with Shopify flawlessly and we can use the Collection feature to organize products for wholesale ordering. We currently have orders set as drafts, meaning we get to review and approve or edit orders before fulfilling them or collecting money. The wholesale customer order form is clean and simple, and provides space to add custom messages (which comes in handy when we have seasonal increases in orders and longer wait times). We have been using WG for a few years now and the very rare hiccup (likely caused by Shopify's random updates to code) gets fixed right away by a real person on the team.

Alaska Salt Co.
Alaska Salt Co.2024-06-26
Shopify App Store

This app has been a game changer for us. It enables us to sell Direct to Consumer, Direct to Retailers, Direct to Distributors etc... all with one web-site and this simple and intuitive pricing app. We love it.

Awesome!!! You guys have been absolutely amazing through EVERY STEP!!!! The team was BEYOND helpful ... extremely responsive... 100/100 stars !!!

Shopify App Store

Easy to use with very swift responses from the customer support team.

Shopify App Store

Outstanding product and customer service / integration team.

Shopify App Store

When I needed support they were there to walk us through the process. Highly recommend Wholesale Gorilla.

Does everything you need it to, the customer service they provide is excellent. prompt response time and very helpful staff.

I've been using this app for 3 or 4 months now and I love it. It's easy to use, and the support is fantastic. I sell at a lot of conferences- mostly B2C but with frequent B2B enquiries and it's so good to be able to direct people to the website to create a wholesale account. The developers even went out of their way to help me hide a customer facing multi-buy table (from another app) from my wholesale customers. Highly recommended.

Are you struggling with wholesale chaos?

Organize and elevate your customers' wholesale experience by setting up Wholesale Gorilla for your Shopify store. Our team is ready to help you process your next wholesale order tomorrow!

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Frequently asked Questions

Yes, you can set discounts at the product level in our system. We offer you the flexibility to set prices for the entire store, collections, individual products, or even specific variants. This allows you to create different pricing groups and multiple discounts for each product.

If a customer qualifies for multiple discounts on a product, our system will automatically apply the lowest price available. However, please note that excluding specific products from discount rules is impossible. Therefore, it's important to set up discount rules at a level that includes only the items you want to discount.

Once a product is discounted through a rule, it cannot be removed from that rule unless you delete the rule or remove the product from the associated collection (in the case of a collection-level rule). Customers will only see the discounts associated with the tags on their account, ensuring they receive the applicable discounts based on their eligibility.

Yes, you can set discounts for specific customers by using unique tags on the discount rules. For example, you can assign the 'VIP' tag to customers who qualify for a 50% discount and the 'wholesalers' tag to customers eligible for a 75% discount. All you need to do is add a tag to a customer’s account, and they will receive the designated discount, ensuring personalized and targeted pricing for different customer segments.

Yes!  You can hide certain products from either wholesale or retail customers.  Professional plan users can go even further and hide products from specific groups of wholesale buyers.

Yes!  Using our Net terms feature, pre-approved customers can submit orders without paying upfront, allowing you to collect payment later.  Professional plan users can also set different payment terms and due dates for different customer groups.

Yes!  Our wholesale shipping settings allow you to ignore certain retail shipping rates and set wholesale-specific price-based rates.  Open the app, go to the Shipping page, and click “Enable custom shipping”.

Here, you can just enter your free shipping minimum order value for wholesale customers. You can also enter a flat rate shipping amount you want to charge or enter a percentage. Other options include ignoring the Shopify price, weight-based rates, and all carrier-calculated rates. 

To set up the shipping rates for your wholesale customers, simply open the app and configure the desired settings. Our app will then consider all the applicable shipping rates you've set on Shopify, as well as the wholesale shipping rules you've defined within the app. It will automatically select the lowest rate for your wholesale customers. This way, you can ensure they receive the most cost-effective shipping for their orders.

A Shopify wholesale app is a valuable tool for online store owners as it streamlines wholesale operations, provides a customized experience for wholesale customers, improves order management, enhances customer relationships, and increases overall efficiency and scalability. It optimizes wholesale processes, offers exclusive pricing and product offerings, and enables efficient order fulfillment, resulting in a successful and profitable wholesale business. 

When shop owners transition to wholesale, they face challenges such as pricing, inventory management, order fulfillment, customer acquisition, regulatory compliance, operational scalability, and branding. A Shopify wholesale app addresses these problems by providing features that streamline pricing management, inventory tracking, and order fulfillment.

Open the app and navigate to the “discounts” tab. Create a new discount by selecting “New Discount.” Choose the option for the entire store collection product. Select the specific product you want to offer at a discounted price and add it to the discount.

Set a customer tag for this discount. Customers with the designated tag will be eligible for the discount. Optionally, you can set discounts for individual variants, but we'll apply them to the entire product for simplicity.

For example, let's set the discount for customers with the tag “wholesale” to receive 33% off this product. Once the rule is created, it will appear in the discounts list.

To ensure customers receive the discounted price, make sure they have the appropriate customer tag in their account. Navigate to the “Customers” tab, locate the specific customer (e.g., Sam Smith), and add the “wholesale” tag to their account. When Sam Smith logs into the store, they will see the product you set at 33% off.

Our Shopify wholesale app offers features to help you manage retail and wholesale customers separately. You can segment customers, set up wholesale pricing and discounts, establish minimum order requirements, create a customized product catalog, and manage wholesale orders separately. 

The app allows wholesale customer registration and approval, ensuring that only qualified customers can access wholesale benefits. By using our app, you can effectively cater to both retail and wholesale customers, providing a tailored experience for each segment.

Our Shopify wholesale app offers a customizable Quick Order Form which is exclusively offered to wholesale customers by default. Along with this unique wholesale catalog, Wholesale Gorilla provides features to help you manage wholesale customer access, discounts and other customizations. You can segment customers, set up wholesale pricing and discounts, establish minimum order requirements, create a customized product catalog, and manage wholesale orders.


The app allows wholesale customer registration and approval, ensuring that only qualified customers can access wholesale benefits. By using our app, you can effectively cater to both retail and wholesale customers, providing a tailored experience for each segment.

With the Wholesale Gorilla Premium plan, you can use the “Quantity Discounts” feature to offer your buyers tiered pricing at the product level. As customers buy more units of an item, you can give them progressively lower prices. You can even set tiered discounts at a collection level, so all products from a collection can be discounted as a buyer adds more to their cart.

Wholesale Gorilla is designed to fit seamlessly into your existing Shopify workflow.  By default, wholesale orders use your existing retail settings for payments, taxes, shipping, and fulfillment. If you need more control of your wholesale order flow, you can use our extensive feature set to create different workflows for wholesale checkouts. Allow customers to pay later with our Net Terms feature.  Set different wholesale shipping rules with Custom Wholesale Shipping and more!  

Yes! With Wholesale Gorilla, you can hide products from retail customers. These products will be hidden from your website, and customers can purchase them once they log in with an approved wholesale account.


The reverse is also possible – You can hide products from wholesale customers, so only retail customers can view and buy select products.


Additionally, merchants can use our “Advanced Exclusions” feature with our Premium Plan. This allows you to segment your wholesale customers into groups, so products can be hidden or shown to select groups of wholesale customers.

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