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The Top B2B Software Integrations for eCommerce Wholesalers in 2023

As an eCommerce wholesale provider in today’s digital economic environment–many things are demanding your time. 

Whether you are manufacturing your product offerings, implementing new marketing strategies, performing administrative tasks, or offering white-glove customer service, your hands are seemingly always full. 

That’s why implementing the latest technology is critical to manage your time and ensure you spend your energy on the most important tasks that will grow and sustain your business.  

Our team at Wholesale Gorilla has rounded up the top 9 apps and software integrations for eCommerce wholesalers in 2023 to provide relief in your day-to-day and an edge over your competitors. 


  • ShipStation
  • Klaviyo
  • QuickBooks Online 
  • Zendesk
  • Pipedrive
  • Google Analytics
  • Slack
  • Canva
  • Wholesale Gorilla 

1. ShipStation

ShipStation is a platform that automates the shipping process for eCommerce providers.

You can utilize the service to create customized rules and presets that will automatically assign shipping carriers, shipping methods, package weights, and more based on specific criteria that you outline.

ShipStation integrates with major carriers such as USPS, FedEx, UPS, DHL and others. 

The platform helps you generate professional-looking labels with your branding, packing slips, and customized shipping notifications. ShipStation also supports batch printing so that you can process multiple labels simultaneously. 

ShipStation also offers real-time tracking information for shipments. It allows you to automatically send your customers tracking updates to keep them informed about the status of their orders. 

2. Klaviyo

Klaviyo is a powerful integrated marketing platform that tracks consumer behaviors to build segmented, data-driven marketing campaigns.

By evaluating information such as purchase history, browsing behavior, demographics and other items–Klaviyo helps businesses create personalized and automated email and SMS marketing that target customers with truly relevant offers. 

Klaviyo also provides analytics tools to track campaign performance from open rates, conversion rates, and revenue generated to help eCommerce businesses get a detailed view into the success of their efforts. 

3. QuickBooks Online

QuickBooks by Intuit is a cloud-based accounting software that synchronizes financial data and offers order tracking and invoicing, inventory management and tax preparation services. 

QuickBooks’ offers easy-to-use navigation with a simple design, both of which simplify the process of data entry and analysis when it comes to your business’s finances. 

It integrates with a number of applications from Shopify to popular CRM systems to your banking institution. 

Free tutorials and guides created by QuickBooks also make it intuitive for both new and experienced users. 

4. Zendesk

Zendesk’s customer service software helps businesses handle inquiries and support for their clients. 

Businesses are able to better keep track of customer service questions and issues, as well as respond to them more efficiently, by utilizing Zendesk’s ticket management system, multi-channel support, help center and automations

Zendesk’s reporting and analytics tools combined with its collaboration and internal notes functions improve visibility across teams. 

The platform is flexible in its solutions for both large and small businesses, and integrates with Shopify and other CRM platforms. 

5. Pipedrive

Pipedrive’s customer relationship management (CRM) software is used by more than 100,000 businesses and rivals major higher-cost CRM players such as HubSpot and Salesforce. 

The system offers advanced features such as activity reminders, lead segmentation, contact history, reporting and dashboards, and revenue forecasting to help roles throughout the business–from sales managers to financial advisors–focus their efforts on high-quality leads. 

Pipedrive integrates with more than 250 applications (including Shopify) to help sync data with softwares like DocuSign, Microsoft Teams, and other platforms that your team may be using to operate. 

6. Google Analytics

Google Analytics helps businesses track website and app data, providing super-detailed insights into how users interact with your company’s web presence. 

Google Analytics collects user information from page views to click form submissions and transactions to help businesses more comprehensively understand user engagement, but it also offers important behavior analyses such as: 

  • How much time was spent on the page
  • Where users enter the website
  • Where they came from 
  • Where they drop off 
  • Pages per session

… and many other metrics. 

Understanding Google Analytics is a powerful way to identify areas of improvement and optimize user journeys, and ultimately, lead to more conversions. 

7. Slack

Slack helps businesses better connect within their teams, especially in an increasingly remote and hybrid-working world. 

Slack offers features like channels, direct messaging, file sharing, and integration with various other apps and services. 

Integrating Slack with Shopify enables wholesalers to streamline internal communication, coordinate tasks, and stay updated on Shopify store activities such as new orders, customer inquiries, or inventory updates–which leads to quicker response times and improved customer service. 

8. Canva

Canva is a popular design platform that allows you to easily create custom-branded graphics with professional-looking templates and an intuitive drag-and-drop interface. 

Business owners and operators use Canva for items like social media graphics, flyers, PowerPoint presentations, product images and mock-ups, email templates, business cards, and others. 

Accounts can hold multiple team members to cross-collaborate on projects. 

Canva, too, integrates with Shopify, to make it easier for eCommerce businesses to create materials using the actual product images and details from their online store. 

9. Wholesale Gorilla 

We’ve saved the best for last! 

The Wholesale Gorilla platform was designed specifically for Shopify store owners to streamline the wholesale ordering process, offer flexible pricing items, and enhance inventory management. 

Wholesale Gorilla offers the following features such as Net Checkout, Wholesale Shipping Rules, Product Exclusions, Quick Order Forms, Wholesale Registration Forms, and others that make eCommerce business owners’ lives easier. 

Plus, Wholesale Gorilla offers customizable messages, dynamic discounting, and even language translations to further personalize the ordering experience for clients. 

Click here to learn more and get started on your journey toward a more efficient wholesale eCommerce business. 

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